Blog
Blog
Embrace the power of social media to elevate your brand By: Arianna Patterson Javonté and Arianna Patterson launched their new tumbling training business, Precision Tumbling, just five months ago. In that time, they have grown their social media page from 0 to over 2,800 followers and have trending videos with upwards of 100,000 views and interactions. Ari’s history in social media management has benefited the growth of their platform. In this post, she discusses some of the key steps she takes to promote Precision Tumbling. Building a social media account for a brand-new business is a crucial step in establishing an online presence and connecting with potential customers. Before creating your social media accounts, clearly define your brand’s identity. What is your company’s mission? What are your key values? Who is your target audience? How do you stand out against competing companies? Consistency in branding across all platforms helps in building recognition and trust. Not all social media platforms are created for your target audience. Select platforms that align with your clientele. In our experience, using Instagram and TikTok to promote reels that align with our teaching style has helped us book teams. On the other hand, Facebook generates more engagement for static posts such as flyers and announcements. Content is king in the social media world. Develop a content strategy that includes a 75% mix of captivating content, such as videos and quality photos, and 25% static information, such as flyers, promotions, and assignments. Ensure your content is valuable, relevant, and consistent with your brand’s voice. It is important to remember that social media is not just about sharing your story; it’s about interaction. Respond to comments, messages, and mentions promptly. Engaging with your audience builds a community around your brand and fosters loyalty. So far, all of our leads have come through Instagram messaging! From there, we can navigate them to our website to see all of the services we offer. Lastly, use relevant hashtags and keywords to increase the visibility of your posts. Research popular and trending hashtags in your industry to reach a broader audience. Precision Tumbling uses #OnPoint🎯 and #PrecisionTumbling🩵 in every single one of our posts. In addition to those, we will tag tumbling drills, the skill name, and anything else that pertains to that video. Regularly posting and consistent engagement will help with the speed in which you see your profile grow. Following these strategies has effectively helped build and grow our social media presence and we hope it helps your business reach and engage with a wider audience.
Investing in Business Education: 5 reasons it’s the best decision you can make for your business. By: Stacy Rowe Investing in your education is vital for the growth and development of your business. As a business owner, it is your responsibility to guide your team toward success. To achieve effectiveness, you need to prioritize business education, so your business can grow and evolve. Being committed to business education can help you develop in many ways. 1 – Cultivating New Skills: Taking the time to invest in business education sparks your creativity. Fresh ideas can surface, inspiring you to acquire or enhance new skills. At the very least, acknowledge that there's a gap in your business and seek out the right individual to address that need. 2 – Gaining Insights Into Emerging Trends: Your industry is in a state of continual change and evolution. Dedicating time to invest in business education ensures that your business remains vibrant and attuned to the latest emerging trends. Without active engagement and communication with others in your field, you risk overlooking these significant advancements. 3 – Explore Innovating Strategies: Again, business education can bolster your creativity which can help you continue to explore innovative strategies that can drive your business forward. If you aren’t growing or moving forward, you’re moving in the wrong direction. 4 – Networking: Achieving success is rarely a solo endeavor. Partnering with reliable colleagues can significantly contribute to your business achievements. Investing in business education opens doors for collaboration and support. 5 – Empower Your Team: Your team serves as the foundation of your business. Prioritizing their education is as crucial as prioritizing your own. Offering opportunities for your team to learn and develop, particularly in nurturing future leaders, is vital for success. Despite the numerous advantages of business education, many owners overlook its importance. Often, they stand in their own way. The most common excuse is a lack of time, but it's essential to recognize that you make time for what truly matters to you. Some owners also struggle to justify the cost, as quantifying the benefits of education can be challenging. I encourage you to ask yourself as an owner, what’s the cost of NOT investing in business education is. In today’s fast-paced business environment, investing in business education is essential for achieving success. For gym owners like you, MotUS presents a fantastic and affordable opportunity. Connect with a community of like-minded gym owners who are collaborating to propel their businesses forward. Learn more!
Prioritizing Mental Health in Cheer and Dance: A Guide for Coaches By: Tara Langston As cheer and dance coaches, you play a pivotal role in shaping the lives of young athletes. Beyond perfecting routines and honing physical skills, one of your most crucial responsibilities is to prioritize and support the mental health of your team. In the high-energy world of cheer and dance, where precision, performance, and perseverance are paramount, it’s essential to recognize the significant impact mental well-being has on overall success. The Importance of Mental Health in Athletics 1. Enhanced Performance: Athletes with a strong mental health foundation are more likely to perform at their best. Mental clarity, focus, and emotional stability can significantly influence performance levels, helping athletes stay calm under pressure and resilient in the face of challenges. 2. Preventing Burnout : Cheer and dance require intense physical and mental commitment. Without proper mental health support, athletes can quickly experience burnout, leading to decreased performance, loss of passion, and even withdrawal from the sport. 3. Building Resilience : Mental health support equips athletes with tools to handle stress, setbacks, and the inevitable highs and lows of competition. This resilience not only benefits their athletic career but also prepares them for life’s challenges outside of sports. 4. Fostering Team Unity: A focus on mental well-being encourages open communication and trust among team members. This creates a supportive environment where athletes feel valued, heard, and connected, enhancing overall team cohesion and morale. How Coaches Can Support Their Athletes' Mental Health 1. Open Communication: Establish a culture of openness where athletes feel comfortable discussing their feelings and concerns. Regularly check in with your team, both individually and as a group, to provide a safe space for sharing. 2. Education and Awareness: Educate yourself and your athletes about the signs of mental health struggles and the importance of mental well-being. Provide resources that promote mental health awareness. 3. Encourage Balance: Promote a balanced approach to training that includes adequate rest and recovery. Encourage athletes to pursue interests outside of cheer and dance to help them maintain a well-rounded lifestyle. 4. Set Realistic Goals: Work with your athletes to set achievable goals and celebrate progress, no matter how small. This helps to build confidence and reduce the pressure of always striving for perfection. 5. Mindfulness and Relaxation Techniques: Incorporate mindfulness practices, such as meditation, yoga, or deep-breathing exercises, into your training regimen. These techniques can help athletes manage stress and improve focus. 6. Lead by Example: Model healthy behaviors and attitudes towards mental health. Your approach to handling stress, setbacks, and challenges will set the tone for your team. As a cheer or dance coach, your influence extends far beyond the dance floor or the sidelines. By prioritizing mental health, you are not only nurturing better athletes but also contributing to the development of well-rounded, resilient individuals. Remember, a mentally healthy athlete is a happier, more focused, and more successful athlete. Let’s work together to create a supportive environment where mental health is as important as physical health, and where every athlete can thrive before, during, and after competitions.
